Our Story

Our Story

Fjarn Our story

We’re a brother-sister duo who yearned for simple styles our children could do more with.

As frequent travelers, we wanted our children to have the same rich experiences we did but without lugging three suitcases.

Do More

Our children constantly do more. They run around, jump in puddles, and maybe even splatter food on their clothing. We watch our children do more on a daily basis, which is why we wanted clothes that do more for them. Our clothes are:

• Stain-resistant
• Quick-drying
• Well made
• Soft and comfortable
• Easy to pair

 

With Less

Daily outfit changes can be a thing of the past. Children can have fun and be unstoppable—without the suitcases full of disposable clothing. Minimalism leads to a richer life, and that should extend to our children. Our clothes require:

• Less care
• Less time
• Less waste
• Less energy
• Less packing

Our name Fjärn (F-YERN) is inspired by an old Norse word meaning “far away.” Turning to our Swedish heritage, we embraced simplicity and created a capsule wardrobe for the mini-minimalist. Our sustainable clothing is sourced from companies that care about our planet. We want the future to be sustainable, which is why we’re starting small—by teaching little ones to love a sustainable wardrobe! Travel clothing should be simple, and our capsule wardrobe for kids will be the only thing you need to pack. Happy travels! – Fjärn

WHAT AWESOME PARENTS (LIKE YOU!) ARE SAYING

The stretch on these pants are awesome! My son loves hiking in these, and they are so easy to dress up too. The sand color goes with almost everything, and I love the deep red of the hickory — it’s such a beautiful color but surprisingly versatile.

Kelly

Such a great everyday shirt! I love wool more and more for so many reasons – that it’s sustainable, durable, and just really comfortable to wear. Also really like that it’s wrinkle resistant, especially since I’ve been packing this for my son on trips.

Kelly

I love the idea of a travel capsule for kids, and this shirt is the perfect staple. Since this shirt is merino wool, it is great on its own, and as a base layer for cold weather and snow!

Kelly

This shirt is as advertised – it is the perfect all day shirt! Our son wore it hiking and hanging out. We love this wool basic!

Felicia

These Adventure Pants are the best pants for our active boys. They love the stretch and the lightweight material is perfect for hiking and biking. As a parent, I love how they look and they match everything! These are must-have staples!

Felicia

We were gifted a round the world dress and have really enjoyed it. It’s definitely a favorite of my daughter’s. She loves the pockets and how twirly it is. I enjoy how cute and well made it is- perfect for looking nice while still being able to run around and play without any worries.

Ashley
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